{"id":88,"date":"2014-03-11T16:27:52","date_gmt":"2014-03-11T16:27:52","guid":{"rendered":"http:\/\/transportsdufutur.ademe.fr\/?p=88"},"modified":"2015-07-21T16:35:34","modified_gmt":"2015-07-21T16:35:34","slug":"et-si-cetait-le-design-du-ticket-de-transport-qui-etait-central","status":"publish","type":"post","link":"https:\/\/transportsdufutur.ademe.fr\/2014\/03\/et-si-cetait-le-design-du-ticket-de-transport-qui-etait-central.html","title":{"rendered":"Et si c&#039;\u00e9tait le design du ticket de transport qui \u00e9tait central ?"},"content":{"rendered":"\n<p style=\"text-align: justify;\">Avec la nouvelle application de <a href=\"http:\/\/www.mbta.com\/fares_and_passes\/mTicketing\/Default.asp\" target=\"_blank\"><strong>MTBA<\/strong><\/a> (Massachusetts), il est possible d&#39;acheter directement sur son t\u00e9l\u00e9phone son titre de transport, sans surco\u00fbt. <strong><a href=\"http:\/\/www.theatlanticcities.com\/commute\/2014\/03\/race-transit-ticket-tomorrow\/8594\/\" target=\"_blank\">The Race is On for the Transit Ticket of Tomorrow<\/a><\/strong> &#8230;<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/C1l5MxnHR3c?rel=0\" width=\"560\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">\n<p>  <!--more--> Le co\u00fbt de cette solution de paiement est quasi nulle : &quot;<em>According to Robin, it would&#39;ve cost the T upwards of $70 million to install and maintain ticket vending machines on every platform \u2014 especially at stations as remote as Hanson. &quot;Because it was so expensive, it landed on my plate,&quot; he says. So he looked into how other transit systems do ticketing and came across Masabi, a company that had launched a smartphone app for mobile fare payment in the United Kingdom, including several railways that run through London. The T didn&#39;t have $70 million, but the majority of its riders did have smartphones. Six months later, the T got mobile ticketing<\/em>.&quot; <\/p>\n<p style=\"text-align: justify;\">En utilisant cette solution, il est \u00e9galement possible de mieux piloter en temps r\u00e9el les ressources : &quot;<em>TriMet is already using data from its mobile ticketing app to improve service by tracking ridership in real-time. &quot;If there&#39;s a lot of riders in a certain area, we need to add buses,\u201d says Mac Brown of&#0160;<a href=\"http:\/\/www.globesherpa.com\/\">GlobeSherpa<\/a>, the company that developed TriMet\u2019s mobile app. With more riders using account-based ticketing, TriMet will get even better data, and riders will get better service.&quot;<\/em><\/p>\n<p style=\"text-align: justify;\">Ou encore d&#39;offrir des avantages, coupons de r\u00e9duction ou points, pour fid\u00e9liser les usagers des transports en communs. Les technologies comme iBeacon permettront d&#39;apporter dans les ann\u00e9es \u00e0 venir (voir l&#39;\u00e9tude de ABIresearch <a href=\"https:\/\/www.abiresearch.com\/press\/over-800-million-smartphones-using-indoor-location\" target=\"_blank\"><strong>Over 800 million smartphones using indoor location by 2018<\/strong><\/a>) des solutions pour fournir une solution int\u00e9gr\u00e9e et s\u00e9duisante de paiement\/fid\u00e9lisation\/remont\u00e9e d&#39;information temps r\u00e9el g\u00e9olocalis\u00e9e.&#0160;Nous retrouvons ici le sujet des innovations sur les monnaies en tant que technologies de gestion des flux (lire l&#39;article <a href=\"\/2012\/03\/innovations-monnaies-les-problemes-complexes-ne-seront-jamais-resolues-par-des-solutions-simples.html\" target=\"_blank\"><strong>Innovations &amp; Monnaies<\/strong><\/a>).<\/p>\n<p style=\"text-align: justify;\">Les initiatives europ\u00e9ennes comme <a href=\"http:\/\/www.smart-ticketing.org\/\" target=\"_blank\"><strong>Smart Ticketing<\/strong><\/a>&#0160;ou <a href=\"http:\/\/www.tickego.eu\/\" target=\"_blank\"><strong>Tickego<\/strong><\/a> d\u00e9montrent de l&#39;engagement des acteurs dans ce domaine m\u00eame si il peut sembler que les dispositifs envisag\u00e9s soient plus ferm\u00e9s. &quot;<em>That integration is slowly coming to the United States. For instance, GlobeSherpa is working on a ticket design that rewards TriMet riders for taking transit. &quot;You buy your transit ticket, you go to the Blazers game, and get 20 percent off a hamburger.<\/em>\u201d<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/QYvWnffrNS0?rel=0\" width=\"560\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Finalement la solution de paiement va se fondre dans un Assistant Personnel de Consommation qui va g\u00e9rer des flux de plusieurs monnaies, produire et recevoir des flux de donn\u00e9es sur nos comportements et notre positionnement. Qui g\u00e9rera les donn\u00e9es et leur croisement ? Serons nous ma\u00eetre de ces d\u00e9cisions ? K.Dick l&#39;avait d\u00e9crit comme un v\u00e9ritable cauchemar dans sa nouvelle <em><strong>Vente \u00e0 Outrance<\/strong><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la nouvelle application de MTBA (Massachusetts), il est possible d&#39;acheter directement sur son t\u00e9l\u00e9phone&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[12,18,46,49,52,64,72,106,132,133],"acf":[],"_links":{"self":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/88"}],"collection":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":1,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":3552,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/88\/revisions\/3552"}],"wp:attachment":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}