{"id":757,"date":"2010-03-23T09:36:38","date_gmt":"2010-03-23T09:36:38","guid":{"rendered":"http:\/\/transportsdufutur.ademe.fr\/?p=757"},"modified":"2010-03-23T09:36:38","modified_gmt":"2010-03-23T09:36:38","slug":"transit-20","status":"publish","type":"post","link":"https:\/\/transportsdufutur.ademe.fr\/2010\/03\/transit-20.html","title":{"rendered":"Transit 2.0 ?"},"content":{"rendered":"<p>Et si les gares, les quais, et finalement toutes les zones de transit&#160;ressemblaient de plus en plus \u00e0 \u00e7a : action commerciale \u00e0 l&#039;\u00e9vidence,&#160;et apr\u00e8s&#160;?<\/p>\n<p style=\"text-align: justify\">Les quais concern\u00e9s sont <strong>St Lazare<\/strong> (ligne 12 en direction de Porte de la Chapelle), la station <strong>Champs Elys\u00e9es Cl\u00e9menceau<\/strong> (ligne 13 direction Ch\u00e2tillon) et les stations <strong>Concorde et Op\u00e9ra sur la ligne 8<\/strong> en direction respective de Cr\u00e9teil et Balard.<\/p>\n<p style=\"text-align: center\"><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignleft size-full wp-image-9794 \" height=\"360\" src=\"\/wp-content\/uploads\/sites\/6\/2010\/03\/transit20.jpg\" title=\"Ikea s&#039;installe dans le m\u00e9tro parisien\" width=\"480\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span> <\/span><\/p>\n<p>  <!--more-->  <\/p>\n<p style=\"text-align: justify\"><span>L\u2019id\u00e9e ? <strong>Donner la possibilit\u00e9 aux usagers de tester deux mod\u00e8les de salons<\/strong> (Ektorp et Kalstad), usagers qui peuvent donner leur avis sur la qualit\u00e9 et l\u2019esth\u00e9tique de ces derniers gr\u00e2ce \u00e0 un test \u00ab&#160;Qualit\u00e9 Minute&#160;\u00bb.<\/span><\/p>\n<p style=\"text-align: justify\"><span>Ces salons sont accompagn\u00e9s d\u2019affiches 4\u00d73 cr\u00e9ant un fond de salon en trompe l\u2019oeil, et de lampes Ikea pour parfaire l\u2019ambiance. <span id=\"more-9792\"><\/span><\/span><\/p>\n<p style=\"text-align: center\"><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignleft size-full wp-image-9795 \" height=\"360\" src=\"\/wp-content\/uploads\/sites\/6\/2010\/03\/transit20-1.jpg\" title=\"Ikea s&#039;installe dans le m\u00e9tro parisien\" width=\"480\" \/><\/span><\/p>\n<p style=\"text-align: center\"><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignleft size-full wp-image-9793 \" height=\"406\" src=\"\/wp-content\/uploads\/sites\/6\/2010\/03\/transit20-2.jpg\" title=\"Ikea s&#039;installe dans le m\u00e9tro parisien\" width=\"480\" \/><\/span><\/p>\n<p style=\"text-align: center\"><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignleft size-full wp-image-9814 \" height=\"360\" src=\"\/wp-content\/uploads\/sites\/6\/2010\/03\/transit20-3.jpg\" title=\"Ikea dans le m\u00e9tro parisien\" width=\"480\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span>C\u2019est la premi\u00e8re fois que la marque s\u2019installe dans le m\u00e9tro, <strong>mais ce type de dispositif<\/strong><\/span><strong> n\u2019est pas in\u00e9dit (m\u00eame \u00e0 Paris)<\/strong>. Il y a un an, le mobilier de la gare de Lyon avait d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9tourn\u00e9 par Ikea\u2026<\/p>\n<p style=\"text-align: justify\">\n<p>La zone de transit doit s&#039;inventer de nouveaux mod\u00e8les \u00e9conomiques, artistiques&#160;pour cr\u00e9er de nouveaux usages, et vice-versa &#8230; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Et si les gares, les quais, et finalement toutes les zones de transit&#160;ressemblaient de plus&hellip;<\/p>\n","protected":false},"author":18,"featured_media":9794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[105,153,196],"acf":[],"_links":{"self":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/757"}],"collection":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":0,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/media?parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/categories?post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/tags?post=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}