{"id":754,"date":"2010-03-24T16:22:06","date_gmt":"2010-03-24T16:22:06","guid":{"rendered":"http:\/\/transportsdufutur.ademe.fr\/?p=754"},"modified":"2010-03-24T16:22:06","modified_gmt":"2010-03-24T16:22:06","slug":"il-parait-que-pepsi-pourrait-financer-des-motos-hybrides","status":"publish","type":"post","link":"https:\/\/transportsdufutur.ademe.fr\/2010\/03\/il-parait-que-pepsi-pourrait-financer-des-motos-hybrides.html","title":{"rendered":"Il parait que Pepsi pourrait financer des motos hybrides &#8230;"},"content":{"rendered":"<p>D\u00e9j\u00e0 mentionn\u00e9 dans une pr\u00e9c\u00e9dente <strong><span style=\"text-decoration: underline\"><a href=\"\/2010\/02\/is-it-business-or-philanthropy-.html\" target=\"_blank\">note<\/a><\/span><\/strong>, Pepsi a d\u00e9cid\u00e9 de ne pas pr\u00e9senter de publicit\u00e9 pendant la mi-temps du SuperBowl. R\u00e9sultat :&#160;20 millions de dollars d&#039;\u00e9conomies ! Pepsi lance alors <strong><span style=\"text-decoration: underline\"><a href=\"http:\/\/www.refresheverything.com\/\" target=\"_blank\">Refresh Everything<\/a><\/span><\/strong>, une campagne de soutien \u00e0 des projets issus des citoyens.<\/p>\n<p>Le d\u00e9tail est pr\u00e9sent\u00e9 ci dessous. Ainsi, le 1 avril une partie du budget (1.3 million de $) sera investi dans plusieurs projets dont une moto hybride &#8230;<\/p>\n<\/p>\n<p>   <!--more-->   [youtube http:\/\/www.youtube.com\/watch?v=srY7Wkl2IbI&#038;hl=fr_FR&#038;fs=1&#038;] <\/p>\n<p>&#160;<\/p>\n<p>Et dans la liste, une personne propose un projet de moto hybride et demande une aide de 5000$. Si vous trouvez cela int\u00e9ressant, cliquez <strong><span style=\"text-decoration: underline\"><a href=\"http:\/\/www.refresheverything.com\/Nextgencyclescom\" target=\"_blank\">ici<\/a><\/span><\/strong> ! ou un groupe \u00e0 Boston propose des cr\u00e9er un syst\u00e8me de v\u00e9lo en libre service sur le mod\u00e8le de Zipcar pour 50.000$, cliquez <strong><span style=\"text-decoration: underline\"><a href=\"http:\/\/www.refresheverything.com\/TheBostonBikeProject\" target=\"_blank\">ici<\/a><\/span><\/strong> ou <strong><span style=\"text-decoration: underline\"><a href=\"http:\/\/www.smartbikedc.com\" target=\"_blank\">l\u00e0<\/a><\/span><\/strong>. En dehors de ces projets, le potentiel d&#039;innovation venant des citoyens est largement sous estim\u00e9 aujourd&#039;hui. Les soci\u00e9t\u00e9s priv\u00e9es qui seront capables de susciter cette innovation et qui sauront la collecter, prendront un avantage ind\u00e9niable.<\/p>\n<p>&#160;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9j\u00e0 mentionn\u00e9 dans une pr\u00e9c\u00e9dente note, Pepsi a d\u00e9cid\u00e9 de ne pas pr\u00e9senter de publicit\u00e9&hellip;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[108,153,164],"acf":[],"_links":{"self":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/754"}],"collection":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":0,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"wp:attachment":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}