{"id":669,"date":"2010-06-18T16:04:50","date_gmt":"2010-06-18T16:04:50","guid":{"rendered":"http:\/\/transportsdufutur.ademe.fr\/?p=669"},"modified":"2010-06-18T16:04:50","modified_gmt":"2010-06-18T16:04:50","slug":"le-consommateur-futur-manager-de-ses-donnees-preparonsnous-preparezvous","status":"publish","type":"post","link":"https:\/\/transportsdufutur.ademe.fr\/2010\/06\/le-consommateur-futur-manager-de-ses-donnees-preparonsnous-preparezvous.html","title":{"rendered":"Le consommateur, futur manager de ses donn\u00e9es, pr\u00e9parons-nous, pr\u00e9parez-vous !"},"content":{"rendered":"<p style=\"text-align: justify\">Le premier <strong><a href=\"http:\/\/www.ciesnet.com\/\" target=\"_blank\">Forum Consumer Goods<\/a><\/strong> pr\u00e9figure une nouvelle \u00e8re de coop\u00e9ration entre le consommateur et le vendeur. La magazine, <strong><a href=\"http:\/\/www.ecr-institute.org\/publications\/international-commerce-review\/archive\/vol-8-no-2-4-winter-2009\/\" target=\"_blank\">International Commerce Review -&#160;Winter 2009<\/a><\/strong>, propose trois articles d\u00e9taillant cette transition : <\/p>\n<ul>\n<li>\n<div style=\"text-align: justify\"><strong>A new Information relationship with consumers ?<\/strong> Une soci\u00e9t\u00e9 anglaise <strong><a href=\"http:\/\/ctrl-shift.co.uk\/resources\/\" target=\"_blank\">CRTL-SHIFT<\/a><\/strong> \u00e9tudie les barri\u00e8res et les b\u00e9n\u00e9fices d&#039;un nouveau mode de collaboration entre le consommateur et les marques : le &quot;Volunteered Personnal Information&quot; (VPI) : qui suis-je, mes opinions et points de vues, qu&#039;est ce que je veux trouver. Pour avoir des \u00e9changes de &quot;masse&quot;, un nouveau contrat de partage de donn\u00e9es sera n\u00e9cessaire. Le march\u00e9 est estim\u00e9 \u00e0 20 milliards de livre en 2020 par les b\u00e9n\u00e9fices qu&#039;il peut engendrer, avec des conditions :<\/div>\n<\/li>\n<li>\n<ul>\n<li>\n<div style=\"text-align: justify\">\t&#160;le partage doit \u00eatre simplifi\u00e9 pour le consommateur<\/div>\n<\/li>\n<li>\t le consommateur doit en avoir le contr\u00f4le et d\u00e9cider quand , oui\/non,<\/li>\n<li>\t le consommateur doit \u00eatre clairement r\u00e9tribu\u00e9 de son action <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: justify\">CRTL SHIFT travaille \u00e9galement sur un outil, <strong><a href=\"http:\/\/www.rightsideup.net\/wp-content\/uploads\/2009\/02\/pims-the-interface.pdf\" target=\"_blank\">le PIMS<\/a><\/strong>, permettant au citoyen de g\u00e9rer plus&#160;simplement ses informations de consommateur pour devenir une interface avec les acteurs marchands pour prot\u00e9ger au mieux les int\u00e9r\u00eats du consommateur.<\/p>\n<\/blockquote>\n<ul>\n<li>Nouveaux rapports du Global Commerce Initiative, New ways to work together, Informations sharing et <a href=\"\/wp-content\/uploads\/sites\/6\/2010\/06\/GCI2018FutureValueChain.pdf\" target=\"_blank\"><strong>Value Chain in 2018<\/strong><\/a><strong>&#160;<\/strong>qui identifient les principaux challenges \u00e0 venir : logistique (stockage, collaborative, inverse), changement rapide des demandes, tra\u00e7abilit\u00e9 et efficience. Il est, par exemple, propos\u00e9 de r\u00e9fl\u00e9chir aux questions suivantes :<\/li>\n<\/ul>\n<blockquote>\n<blockquote>\n<p class=\"MsoNormal\"><strong><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Shopper Dialogue:<\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Will you be able to manage effective two-way communication with your end consumers on an individual basis, using all kinds of new devices?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Can you analyse consumer response to identify issues that need quick resolution and feedback that influences future developments? <\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Can you manage a broad mix of different formats and delivery channels in a consistent manner?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Information Sharing:<\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Are you prepared to share data in a truly open and standardised way to improve collaboration with mutual benefits\u2014free-of-charge?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Will your IT systems be flexible enough to deal with intensive external collaboration?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Can you handle the vast amount of data that will be generated by RFID, for example?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">How close are you to a full, global and consistent implementation of GS1 standards in your company?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Synchronised Production:<\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Can you offer your products in a highly customised way, possibly as a service?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Can you dramatically shorten the throughput time in your end-toend value chain, thinking in days rather than weeks or months?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Integrated Logistics:<\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Is your supply chain design able to cope with the impact of a barrel of oil costing, say, $200?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Will you be able to move to a situation where you share your logistics facilities and assets with other companies, including competitors?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Sustainability:<\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">What is the effect of doubling the \u201cenergy waste reduction\u201d targets that you have already set?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Will all your products in 2016 be based on sustainable sourcing of raw materials and pa<br \/>\nckaging?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Company Cultural and Behavioural Change:<\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Are you able to maintain your growth target primarily through product innovation and in collaboration with new partners?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Will you be able to decrease your innovation cycle time dramatically?<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"><span style=\"font-family: Times New Roman\">Do you have a clear incentive scheme that rewards collaborative behaviour among your employees and partners?<\/span><\/span><span lang=\"EN-GB\"><\/span><\/p>\n<\/blockquote>\n<\/blockquote>\n<ul>\n<li>\n<div style=\"text-align: justify\">Le dernier article &quot;<strong><a href=\"http:\/\/www.ecr-institute.org\/publications\/international-commerce-review\/archive\/vol-8-no-2-4-winter-2009\/simply-connect-the-dots\/\" target=\"_blank\">Simply Connect the dots<\/a><\/strong>&quot; contient les deux pr\u00e9c\u00e9dents pour proposer un sch\u00e9ma global d&#039;\u00e9volution du secteur de la logistique et de son management. L&#039;objectif est simultan\u00e9ment de r\u00e9pondre au <strong>besoin pr\u00e9cis et r\u00e9el du consommateur, d&#039;exploiter les informations sur les consommateurs pour optimiser la cha\u00eene logistique et de r\u00e9duire pollution-consommation \u00e9nerg\u00e9tique-co\u00fbt<\/strong>. En partant d&#039;une situation centralis\u00e9e, complexe, peu r\u00e9active et inflexible qui conditionne les modes de commercialisation des produits et les achats, il faut viser le bon produit pour la bonne personne&#160;au bon endroit au bon moment, &quot;nous savons maintenant que c&#039;est possible&quot;. L&#039;optimisation du syst\u00e8me complet n\u00e9cessite alors de d\u00e9velopper de nouveaux outils, nouveaux modes de management bas\u00e9s &quot;on consumer pull&quot;.<\/div>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">In <em>The Third Wave<\/em> (Bantam Books, 1980), Alvin Toffler said the Information Age would follow the Industrial Age. In his Afterword to <em>The Essential Drucker<\/em>, The Best of Sixty Years of Peter Drucker\u2019s Essential Writings on Management (Harper Business, 2001), Peter Drucker wrote, \u201c\u2026 the center of gravity, and the center of power, will be the customer. In the last thirty years, the center of power has shifted from the supplier, the manufacturer, to the distributor. In the next thirty years, it will certainly shift to the customer.<\/p>\n<ul>\n<div style=\"text-align: justify\">&#160;<\/div>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le premier Forum Consumer Goods pr\u00e9figure une nouvelle \u00e8re de coop\u00e9ration entre le consommateur et&hellip;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[46,47,50,52,120,125,142],"acf":[],"_links":{"self":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/669"}],"collection":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/comments?post=669"}],"version-history":[{"count":0,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/669\/revisions"}],"wp:attachment":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/media?parent=669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/categories?post=669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/tags?post=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}