{"id":562,"date":"2010-10-01T15:24:28","date_gmt":"2010-10-01T15:24:28","guid":{"rendered":"http:\/\/transportsdufutur.ademe.fr\/?p=562"},"modified":"2015-07-21T16:37:37","modified_gmt":"2015-07-21T16:37:37","slug":"think-before-you-drive-its-50-time-less-expensive-than-change-to-hybrid-car","status":"publish","type":"post","link":"https:\/\/transportsdufutur.ademe.fr\/2010\/10\/think-before-you-drive-its-50-time-less-expensive-than-change-to-hybrid-car.html","title":{"rendered":"Think before you drive ! it's 50 time less expensive than change to hybrid car !!"},"content":{"rendered":"

The Federal Environment Ministry of Germany (BMU<\/a><\/strong>) is running a public information campaign called \u201cHead on: engine off\u201d, which aims to change travel behaviour on short trips and achieve an overall reduction in CO2 emissions. The key message is that not using the car for short journeys will protect the environment and improve health.<\/p>\n

\"Kopfan\"<\/a> 
 
The Ministry is promoting the campaign in four cities across Germany and aims to convince drivers to walk or cycle short trips instead of using the car. Statistics suggest that a modal shift to walking and cycling could cut total journey lengths by 3.8bn car-km nationwide every year. Furthermore, this modal shift, which requires no technological developments or long lead times, could save approximately 350m litres of fuel a year, reducing carbons emissions by nearly 1m tonnes. The positive effects on health, noise and air pollution should help increase the trend away from the car and to walking and cycling. <\/p>\n

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The creative mind behind the project is the \u201cfairkehr\u201d agency, based in Bonn, which will monitor the nationwide campaign in cooperation with Berlin-based \u201cvelokonzept\u201d for two years.<\/p>\n

In its first phase in 2009, the project helped thousands of citizens in Bamberg, Dortmund, Halle (Saale) and Karlsruhe successfully switch to cycling and walking. A nationwide competition to pick cities for the next phase in 2010 saw Berlin, Braunschweig, Freiburg, Herzogenaurach and Kiel selected to take forward schemes. Separately, Karlsruhe is funding a continuation of its project beyond the original timeframe. <\/p>\n

The cities are increasing awareness via billboards, cinema and radio commercials and adverts. Public events have been organised by the municipalities advertising and promote cycling and walking. see<\/a>
The campaign cost around \u20ac 1.2m in 2009 and was funded by the Climate Protection Campaign of the BMU. This corresponds to an expenditure of \u20ac 1 per inhabitant or a cost of \u20ac 88 per tonne of CO2 reduced. A 2007 study by McKinsey & Company suggests that this was very favourable compared to other initiatives in the transport sector. For example, the hybridization of car engines was found to cost up to \u20ac 4500 per tonne of CO2 reduced.<\/strong><\/p>\n

If the results were extrapolated nationwide, it would imply that approximately 950,000 people recalled the campaign. Of these 83 percent were influenced by the campaign in some way. 26% of respondents had begun to walk or cycle trips that were less than 5 km.<\/p>\n

If the results were extrapolated nationwide, it would imply that approximately 950,000 people recalled the campaign. Of these 83 percent were influenced by the campaign in some way. 26% of respondents had begun to walk or cycle trips that were less than 5 km. <\/p>\n

Results<\/h2>\n