{"id":525,"date":"2010-11-15T15:32:42","date_gmt":"2010-11-15T15:32:42","guid":{"rendered":"http:\/\/transportsdufutur.ademe.fr\/?p=525"},"modified":"2015-07-21T16:37:34","modified_gmt":"2015-07-21T16:37:34","slug":"les-societes-les-plus-innovantes-plus-pres-du-consommateur-moins-de-hard-plus-de-soft","status":"publish","type":"post","link":"https:\/\/transportsdufutur.ademe.fr\/2010\/11\/les-societes-les-plus-innovantes-plus-pres-du-consommateur-moins-de-hard-plus-de-soft.html","title":{"rendered":"Les soci\u00e9t\u00e9s les plus innovantes, plus pr\u00e8s du consommateur, moins de &quot;hard&quot;, plus de &quot;soft&quot;"},"content":{"rendered":"<p style=\"text-align: justify\">Le <strong><a href=\"http:\/\/www.booz.com\/global\/home\/what_we_think\/featured_content\/innovation_1000_2010\" target=\"_blank\">rapport annuel de Booz &amp; company<\/a> <\/strong>(le 6\u00e8me) d\u00e9taille et analyse les entreprises les plus innovantes, les secteurs gagnants\/perdants. L&#039;industrie automobile est en baisse, Toyota perd 3 places au profit de Nokia, Roche et Microsoft. Les 3 piliers identifi\u00e9s pour \u00eatre et rester innovant : <\/p>\n<p>  <!--more-->   <\/p>\n<p style=\"text-align: justify\"><a href=\"\/wp-content\/uploads\/sites\/6\/old\/6a0120a66d2ad4970b013488ff2b15970c-800wi.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"lightbox\"><img decoding=\"async\" alt=\"Innov_booz\" class=\"asset  asset-image at-xid-6a0120a66d2ad4970b013488ff2b15970c\" src=\"\/wp-content\/uploads\/sites\/6\/old\/6a0120a66d2ad4970b013488ff2b15970c-500wi.jpg\" style=\"margin-left: auto;margin-right: auto\" title=\"Innov_booz\" \/><\/a>&#160;<br \/>Le consommateur devient de plus en plus important (enfin !) : \u00e0 connaitre, \u00e0 comprendre, \u00e0 inclure, \u00e0 faire participer (page 4, rapport ci dessous). En mati\u00e8re de localisation, l&#039;Asie et l&#039;Inde ont la plus forte croissance mais reste en volume tr\u00e8s en retrait par rapport \u00e0 l&#039;Europe et USA. Les compagnies Apple, Google et 3M ont \u00e9t\u00e9 identifi\u00e9es comme les plus innovantes, loin devant les suivants (page 12).<\/p>\n<div id=\"__ss_5784508\" style=\"width: 477px\"><strong style=\"margin: 12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/transportsdufutur\/rd2010-monde\" title=\"R&amp;d2010 monde\">R&amp;d2010 monde<\/a><\/strong>        <\/p>\n<div style=\"padding: 5px 0 12px\">View more <a href=\"http:\/\/www.slideshare.net\/\">documents<\/a> from <a href=\"http:\/\/www.slideshare.net\/transportsdufutur\">transportsdufutur<\/a>.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le rapport annuel de Booz &amp; company (le 6\u00e8me) d\u00e9taille et analyse les entreprises les&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[106],"acf":[],"_links":{"self":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/525"}],"collection":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/comments?post=525"}],"version-history":[{"count":1,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/525\/revisions"}],"predecessor-version":[{"id":3954,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/525\/revisions\/3954"}],"wp:attachment":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/media?parent=525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/categories?post=525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/tags?post=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}