L'\u00e9conomie de la fonctionnalit\u00e9, du quaternaire fait un lien direct avec l'\u00e9conomie du partage, de la mise en commun puisque les utilisateurs s'int\u00e9ressent avant tout \u00e0 la fonction et non \u00e0 l'objet. Nous nous int\u00e9ressons ici aux avantages de cette \u00e9conomie du partage en ce sens qu'elle conduit \u00e0 revoir, \u00e0 repenser le cahier des charges des objets.<\/p>\n
Vendre des objets qui seront partag\u00e9s, qui seront utilis\u00e9s pour les services qu'ils g\u00e9n\u00e8rent et non pour \u00eatre poss\u00e9d\u00e9s, ouvrent des opportunit\u00e9s en mati\u00e8re d'efficacit\u00e9 \u00e9nerg\u00e9tique, de r\u00e9sistance au lieu d'obsolescense programm\u00e9e, de maintenance et de recyclage…<\/p>\n
Shareable propose un article <\/a><\/strong>qui fait le point sur ce sujet. Les tendances se confirment, s'amplifient notamment gr\u00e2ce aux outils de r\u00e9seaux sociaux qui facilitent le partage, la "cr\u00e9ation" de confiance. <\/p>\n <\/p>\n Shareable Magazine<\/a> and Latitude Research's<\/a> The New Sharing Economy<\/a> <\/em><\/strong>study <\/em>released today indicates that online sharing does indeed seem to encourage people to share offline resources such as cars and bikes, largely because they are learning to trust each other online. And they're not just sharing to save money – an equal number of people say they share to make the world a better place.<\/p>\n The research was prompted by a recent surge in sharing startups driven by social technology, a generational shift, and new consumption patterns<\/a> brought on by economic and environmental crisis. Two new books, What\u2019s Mine is Yours: The Rise of Collaborative Consumption<\/em><\/a> and The Mesh<\/em><\/a>, argue that this trend<\/a> is part of a fundamental shift from an ownership to an access economy. They document the rapid growth of the sector and its reach into an increasing number categories of shared use including office space<\/a>, travel accommodations<\/a>, textbooks<\/a>, kids clothes<\/a>, parking spaces<\/a>, garden plots<\/a>, private planes<\/a>, camera lenses<\/a>, luxury handbags<\/a>, boats<\/a>, household items<\/a>, and more<\/a>.<\/p>\n These new services offer citizens use of an asset without the burden of ownership. With a sharing economy comes the promise of cost savings, stronger communities, environmental conservation, broader access to resources, and higher quality products made for sharing<\/a>. Sharing addresses many problems at once – an appropriate solution for an era of interconnected crises. <\/p>\n Latitude and Shareable's The New Sharing Economy<\/em> is an early if not the first survey of changing attitudes and behaviors driving this trend. There are a number of helpful findings for sharing entrepreneurs including:<\/p>\n These and other findings are covered more fully in the below report. The survey of over 500 web users was designed to uncover actionable insight to help sharing entrepreneurs grow their social enterprises. <\/p>\n TIME<\/strong>.<\/em> names Collaborative Consumption<\/a><\/strong> as one of the \u201c10 Ideas That Will Change The World<\/a>\u201d. Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before. Watch the video<\/a>.<\/p>\n From enormous marketplaces such as eBay<\/a> and Craigslist<\/a>, to emerging sectors such as social lending (Zopa<\/a>), peer-to-peer travel (Airbnb<\/a>) and car sharing (Zipcar<\/a> or peer-to-peer RelayRides<\/a>), Collaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume. New marketplaces such as TaskRabbit<\/a>, ParkatmyHouse<\/a>, Zimride<\/a>, Swap.com<\/a>, Zilok<\/a>, Bartercard<\/a> and thredUP<\/a> are enabling \u201cpeer-to-peer\u201d to become the default way people exchange \u2014 whether it\u2019s unused space, goods, skills, money, or services \u2014 and sites like these are appearing everyday, all over the world.<\/p>\n <\/p>\n\n
\n
\n
\n