{"id":354,"date":"2011-11-16T16:31:56","date_gmt":"2011-11-16T16:31:56","guid":{"rendered":"http:\/\/transportsdufutur.ademe.fr\/?p=354"},"modified":"2015-07-21T16:36:41","modified_gmt":"2015-07-21T16:36:41","slug":"google-zero-moment-of-truth","status":"publish","type":"post","link":"https:\/\/transportsdufutur.ademe.fr\/2011\/11\/google-zero-moment-of-truth.html","title":{"rendered":"Google Zero Moment of Truth"},"content":{"rendered":"\n<p style=\"text-align: justify;\">Parce qu&#39;internet bouleverse le marketing (70% des am\u00e9ricains tiennent compte des commentaires sur internet avant d&#39;acheter un produit, 79% utilisent un smartphone quand ils font des courses), donc la relation consommateur &#8211; acteur \u00e9conomique, donc le choix du produit achet\u00e9. Cr\u00e9er, distribuer, proposer de meilleures informations, transparentes, et ouvertes devient essentiel, ouvrant des possibilit\u00e9s pour de nouveaux acteurs.<\/p>\n<p style=\"text-align: justify;\"><a href=\"\/wp-content\/uploads\/sites\/6\/old\/6a0120a66d2ad4970b0162fc789ead970d-800wi.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"lightbox\"><img decoding=\"async\" rel=\"lightbox[]\" alt=\"Zmot\" class=\"asset  asset-image at-xid-6a0120a66d2ad4970b0162fc789ead970d\" src=\"\/wp-content\/uploads\/sites\/6\/old\/6a0120a66d2ad4970b0162fc789ead970d-500wi.jpg\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Zmot\" \/><\/a><\/p>\n<p>Google Zero Moment of Truth est \u00e0 lire d&#39;urgence, voir \u00e9galement <a href=\"\/2011\/10\/le-consommateur-du-futur-revolution.html\" target=\"_blank\"><strong>le consommateur du futur : [R]\u00e9volution<\/strong><\/a>. <\/p>\n<p>  <!--more-->  <strong>Influence du consommateur par l&#39;utilisation d&#39;informations sur Internet :<\/strong> <\/p>\n<p style=\"text-align: justify;\"><a href=\"\/wp-content\/uploads\/sites\/6\/old\/6a0120a66d2ad4970b015436f68e64970c-800wi.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"lightbox\"><img decoding=\"async\" rel=\"lightbox[]\" alt=\"Zmot_auto\" class=\"asset  asset-image at-xid-6a0120a66d2ad4970b015436f68e64970c\" src=\"\/wp-content\/uploads\/sites\/6\/old\/6a0120a66d2ad4970b015436f68e64970c-500wi.jpg\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Zmot_auto\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Influence du consommateur par un spot TV :<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"\/wp-content\/uploads\/sites\/6\/old\/6a0120a66d2ad4970b0162fc789be2970d-800wi.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"lightbox\"><img decoding=\"async\" rel=\"lightbox[]\" alt=\"Zmot_auto2\" class=\"asset  asset-image at-xid-6a0120a66d2ad4970b0162fc789be2970d\" src=\"\/wp-content\/uploads\/sites\/6\/old\/6a0120a66d2ad4970b0162fc789be2970d-500wi.jpg\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Zmot_auto2\" \/><\/a><\/p>\n<p><\/p>\n<div id=\"__ss_10186442\" style=\"width: 477px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a href=\"http:\/\/www.slideshare.net\/transportsdufutur\/google-zero-moment-of-truth\" target=\"_blank\" title=\"Google zero moment of truth\">Google zero moment of truth<\/a><\/strong> <iframe loading=\"lazy\" frameborder=\"0\" height=\"510\" marginheight=\"0\" marginwidth=\"0\" scrolling=\"no\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/10186442\" width=\"477\"><\/iframe> <\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\">documents<\/a> from <a href=\"http:\/\/www.slideshare.net\/transportsdufutur\" target=\"_blank\">Les transports du futur<\/a><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Parce qu&#39;internet bouleverse le marketing (70% des am\u00e9ricains tiennent compte des commentaires sur internet avant&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[46,52,98,125],"acf":[],"_links":{"self":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/354"}],"collection":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":1,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/354\/revisions"}],"predecessor-version":[{"id":3799,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/354\/revisions\/3799"}],"wp:attachment":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/media?parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/categories?post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/tags?post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}