{"id":304,"date":"2012-02-10T17:58:27","date_gmt":"2012-02-10T17:58:27","guid":{"rendered":"http:\/\/transportsdufutur.ademe.fr\/?p=304"},"modified":"2015-07-21T16:36:36","modified_gmt":"2015-07-21T16:36:36","slug":"mobilis-in-mobile-la-rencontre-personneproduit-service-se-fera-de-plus-en-plus-dans-en-mouvement","status":"publish","type":"post","link":"https:\/\/transportsdufutur.ademe.fr\/2012\/02\/mobilis-in-mobile-la-rencontre-personneproduit-service-se-fera-de-plus-en-plus-dans-en-mouvement.html","title":{"rendered":"Mobilis in Mobile, La rencontre personne\/produit-service se fera de plus en plus en mouvement"},"content":{"rendered":"

Jules Verne fait de l'\u00e9nigmatique devise du capitaine N\u00e9mo – mobilis in mobile (mobile dans l'\u00e9l\u00e9ment mobile) – le pilier de sa vie : cette capacit\u00e9 d'adaptation de l'homme \u00e0 des notions aussi mouvantes et abstraites que son \u00e9poque et la soci\u00e9t\u00e9 dans laquelle il \u00e9volue.<\/p>\n

Paypal exp\u00e9rimente \u00e0 Singapour<\/strong><\/a> dans les infrastructures de transports publics de nouvelles interfaces client\/produit-service de plus en plus d\u00e9mat\u00e9rialis\u00e9es (simple autocollant) permettant d'apporter des informations (acc\u00e8s) et des moyens de paiement (sortie) par smartphones (le taux de p\u00e9n\u00e9tration du smartphone est de 70%).<\/p>\n

\"On_the_go\"<\/a><\/p>\n

 <\/p>\n


Ceci int\u00e9resse et concerne bien \u00e9videmment les
gestionnaires des infrastructures<\/strong><\/a> qui voient l\u00e0 un moyen de rentabilit\u00e9 de ces investissements. "Ideal Plateform to interact with consumers on-the-go"<\/strong>. <\/p>\n

\n

Singapore\u2019s first dedicated Mobile Interactivity Space in the public transport network. Commuters can download great deals or access the latest news simply by interacting with Near Field Communication (NFC) tags or Quick Response (QR) codes via their smartphones or NFC-enabled phones. <\/em><\/p>\n

Combining the power of outdoor media and mobile technology, iMobSMRT is the ideal platform for you to have island-wide visibility, deliver instant campaign engagement and get immediate consumer interaction.<\/em><\/p>\n<\/blockquote>\n

Dans ce sch\u00e9ma d'\u00e9volutions, l'arr\u00eat dispara\u00eet sauf si il se justifie pleinement; sa valeur augmente. La rencontre a lieu en mouvement. D\u00e8s lors, l'interaction avec le smartphone doit \u00e9voluer; la commande vocale se d\u00e9veloppera. Notre assistant num\u00e9rique captera l'ambience physique, les donn\u00e9es, fournira une partie de notre trace num\u00e9rique \u00e0 l'environnement, et la commande vocale permettra d'interagir. Ainsi par exemple, lors d'un d\u00e9placement, l'assistant constatant un retard sur l'horaire pr\u00e9vu rendant impossible le rendez vous indiqu\u00e9 dans l'agenda proposera de le reprogrammer, de contacter la personne ou son assistant num\u00e9rique. Voir cette vid\u00e9o<\/strong><\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Jules Verne fait de l'\u00e9nigmatique devise du capitaine N\u00e9mo – mobilis in mobile (mobile dans…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[17,18,41,46,52,105,108,110,125,127,128],"acf":[],"_links":{"self":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/304"}],"collection":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/comments?post=304"}],"version-history":[{"count":1,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/304\/revisions"}],"predecessor-version":[{"id":3753,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/posts\/304\/revisions\/3753"}],"wp:attachment":[{"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/media?parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/categories?post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportsdufutur.ademe.fr\/wp-json\/wp\/v2\/tags?post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}